Traditional Marketing Services

    Every business needs some traditional marketing products - but the question remains - how much should a business owner spend on traditional marketing and how much should they spend on websites and social media marketing?

    It is a fine balance - and depends on your business, your target market, how much you have to spend, and how you intend to market your business.

    Read on to learn more about the services we offer - and the tips and information we have provided to help you make good decisions about your marketing material purchases!

    We offer:

    Graphic Design

    Our experts are talented women who can convey your message beautifully! Contact us to design your banner ad - or even your logo!  Prices begin at $50.  Request a quote

    Just need a photo or graphic - please be professional and get license and royalty free graphics here!
    These graphic cost generally less that $5 each and will avoid lawsuits for using copywritten or protected graphics.


    Copy Writing 

    A promotional letter in the mail or via email is a waste of paper and time if it is not compelling. There is a method to writing good copy.   We will craft your message for your web site, your promotional piece or your flyer.  Our experienced copy writers have published works in National newspapers as well as written many, many successful sales campaigns and ad copy.

    Request a quote

      

    Web site copy 

    Does you web site compel your visitors to call you or order your product? Designing a great functional website is one thing, getting people to order, relies solely on your copy - or in other words - the words that you have written on your site.

    Writing web copy is much different than writing an article or brochure. Ensure that your web site has compelling copy - that causes your reader to read further, click through and order your product.

    This pricing is by the page. Most web sites need 5 good pages of copy - including at least one sales page.

    Order by the number of full pages of copy you need. (we recommend a 5 page minimum)

    Order web copy below.  A web copy specialist will contact you within 24 business hours to determine your needs.
     

    Order Web Copy here


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    Article Development

    You have great information and knowledge - why not use that knowledge to inform and educate your client and position yourself as an expert? 

    Articles for your web site or for publication in print media educates your clients and builds trust with potential clients.

    These articles can be submitted to print or the web to drive more people to your site. You can also use them in blogs and newsletters.

    You own the article and can identify yourself as the writer.

    Order ghost written articles below.
     

    Order Ghost Written Article here



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    Branding 

    Your brand is not just your logo, colours and style.  Your brand is what you want your customer to think and fee when they see your marketing materials or when they deal with you or an employees.

    However your logo, colours and style and how you use them reflect part of your brand.  Please be sure to create professional materials - whether it is on the web or something tangible.

    Contact us about developing your brand.

    		  

    How can Roaring Women help?

    Our business is to understand marketing.  As a business owner your job is to know your business.  Marketing s a complex task and takes years of research with constant measurement.  So we have provided some information below for you!

    Have you re-examined your marketing materials lately?

    When you are handing our flyers or placing ads and not getting the response you expected then it is time to take a good look at your marketing materials.

    The issue most businesses face concerning marketing materials is that they look at how 'pretty' the materials look - and forget that it is the WORDS that sell  a product or invite a potential client to make an inquiry or purchase.

    Read the sections below for a few tips when designing or reviewing your materials for print:

    Business Cards

    • Make sure you can lay a twenty-five cent piece (quarter) on your business card without touching any lettering (white space helps people see what is written)
    • Place several tips on the back of the card and direct recipient to sign up for more online
    • Do not hand out 'free' cards.  (cards that have a printing company's name on the back of the card)
    • Whenever possible - have your PROFESSIONAL photo on your card
    • List only one email address per card (related to your website if possible
    • Have your cards professionally designed and printed

    Flyers

    Flyers can be expensive to print - especially when they are in full colour and on good paper.  Many can cost as much as $1.50 per flyer)  In many cases - they are a waste of money unless it is necessary to deliver a significant amount of information to the client before a purchase.

    (Even flyers at a trade show can be a waste of money.  Think about how many flyers you have picked up and then tossed in the garbage before you really read the flyer!)

    Try using the postcard option instead of a flyer.  They are more cost effective and can also be mailed out.

    Copy - or the writing on the flyer should be carefully constructed and have a call to action, redirect to a website and/or offer free reports or tips lists. 

    Don't forget to include a coupon code to measure your marketing efforts!

    Advertising copy

    Placing an ad in the local newspaper?  Most business owners allow the graphic artist at the newspaper create the ad - and this can be a big mistake!

    A newspaper's primary business is to SELL advertising to support the articles printed.  Many of the graphic artists employed by the paper are talented artists who can make an ad LOOK great.  But this does not necessarily sell your product or service!  When possible:
    • Have a copy writer write your copy then send this copy to the graphic artist
    • Never place your logo at the top pf the ad.  People care about the offer - not your logo
    • Have a limited time offer
    • Have a coupon code to measure your marketing
    • Send the reader to a place they can download a coupon or something of value
    • Ask for a corner positioning on the page
    • Use text in the ad to attract attention
    • make the ad look like an article - more likely to be read
    • Use quotations in the ad - people are attracted to 'quotes'.







     

     
     

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