When
I first began networking
I was amazed at how many different businesses were out there!
I met store owners, consultants, bookkeepers, play therapy trainers,
authors and hundreds of other business owners. Intermingled
were independent representatives from financial services agencies,
insurance agencies and even mortgage brokers.
And
then I met the Network Marketer. My first thought was
that these were expert networkers. Then I realized these
were members of organizations that marketed products and services
through 'Direct sales' - or person to person sales.
They often work from home, and along with selling products they
often are looking for 'recruits' or people to 'put
into their business' and sell 'under' them.
Many
studies have shown that Network Marketing is the way of the
future because it can offer people multiple streams of income
and offers even the most inexperienced people who want to get
into business a foothold into the business arena. Some
of the training programs that are offered by Network Marketing
Companies are very good too!
Over
the last several years I have heard many people complain about
"Network Marketers". They are often accused
of being involved in a pyramid scheme or of trying to recruit
everyone they meet into their businesses.
Personally
- I think we have a lot to learn from each other. Network
Marketing brings out wonderful information and can set great
examples for traditional business owners. Learning to
duplicate ourselves and use systems are only two examples.
Traditional
Networkers on the other hand can help Network marketers to understand
the 'anatomy of a sale'. The anatomy of a sale really
is about how to build relationships and foster trust before
selling something.
What
we all need to learn is that networking is not about recruiting,
selling, forming cliques or groups that belittle others, or
practice one up-man-ship. Networking is and always
will be about building relationships and referring others.
This
fall - examine what it is you are expecting from networking.
Are you trying to recruit, sell or 'get' something?
Or are you building relationships and paying it forward?
Businesses
cannot survive without selling a product. You can have 15 people
in your business but if they do not sell anything it is not
a business - network marketing or other. Ongoing sales
are not made without creating relationships.
Networking
is the bridge we build - business to business.
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