According to Groundswell, there are 5 kinds of web participators:
Creators - creating new and original content
Critics - leaving comments on blogs and reviews
Collectors - bookmarking & tagging useful information
Joiners - maintaining profiles on social networking sites
Spectators - enjoying what others produce
Inactives - not involved at all
Which
one are you? Different personalities clearly enjoy different
levels of involvement. Enjoying YouTube videos is fine if
you're a spectator, as long as the creators keep creating
new videos.

While
your participation level relates to your preferred style,
it may also reflect how comfortable you are with social media.
Based
on a post in the Influential Marketing Blog, I would argue
that there are different stages in adopting social marketing
tools:
5
Stages of Social Networking Acceptance
,
the question is, where are you with using social marketing
in your business? If you're not a Creator or a Critic and
moving beyond stage 3 in your acceptance of social marketing
tools, you'd be hard pressed to see results from social marketing.
At best, then monitor what is being said about your business
and respond proactively.
Useful
things I found online:
Skype
* For some this is old news but it allows for low cost phone
calls.
* Call other Skypers free from computer to computer.
* Set up a paid account and call any phone at very low rates
* Redirect your Skype account to your cell so that Skype clients
can reach you free anywhere.
Free
Conference Calls
Set up a free conference call with clients, or a family conference
at Christmas.
Photo
Editing
Edit your pictures free anywhere with an online connection
using Photoshop.
Google
Docs
Many of you already use this, but for those who do not, Google
allows free online creation, online collaboration and saving
of word documents, slide presentations and spreadsheets.
Create
a brochure
Issuu.com allows you to upload a PDF document and converts
it to an online booklet with pages that can be turned - just
like a real book.
If
you know of other nifty online tools, I'd love to hear about
them.
Thank
you Wilma Hartmann
Digital Daisy
Inc. |