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“Passionate Creativity and Financial Expertise”. From an early age, April learned to be independent, resilient, and self-sufficient; characteristics which have assisted her career to-date. According to April, her employment in a credit department of a department store, earlier assignments with a consumer finance company and credit union, and as a mortgage and real estate professional have culminated in the nurturing and blossoming of her business, CFM Marketing Solutions.
Because each event in her professional life took her one step closer to the realization of her business goal, April is a strong believer in “The Law of Attraction”. She understood that there was a reason why her life unfolded in the manner in which it did. Her “aha moment” actually occurred when the lender for which she worked decided to move out of Canada and close operations. She viewed this occurrence as an opportunity to utilize her broker connections in the creation of a unique business. Seizing this opportunity has resulted in April never having to look back.
Moreover, her financial background lends credibility to April’s training as she possesses first-hand experience as a mortgage professional. She totally “understands the pain and challenges” of her fellow professionals, having walked many times “in their shoes”. As a result, her clients appreciate that she is a marketing expert in her field. April is also a voracious reader, particularly of inspirational tomes, such as “Napoleon Hill” and “The Law of Attraction”.
Not only does April display left-brain financial talents, but also right-brain creativity. In fact, April is passionate and creative about everything she does. Her hobbies include cooking, floral design, and interior decorating. Additionally, April’s clients immediately notice her passion and commitment to their success when she works one-on-one or closely with a small team of committed clients. “My clients’ success is my success”, enthuses April.
Moreover, April’s unique perspective on the financial services industry endears her to these same clients. While training and mass seminars appear to be the norm, April believes that there is a place for customized one-on-one business on a more personal level. Because April is so friendly, informed, intelligent, and dynamic, she has no difficulty relationship-building and serving the needs of her clientele. She enjoys building unique one-on-one relationships based on trust and honesty. Not one to sugar-coat, April applies her brand of “tough love” in “telling it like it is” while simultaneously cheerleading and celebrating her clients’ successes.
As such, CFM Marketing Solutions provides creative planning, focus, goal-setting, implementation, and life-balance for the busy entrepreneur no matter what phase of the lifecycle the business finds itself. April especially enjoys training her clients on the marketing piece; that is, how to find clients and keep clients, using her real-world experience to steer her clients in the right direction. She also believes that we can learn from each other’s mistakes in our pursuit of success. Although most of her clients are licensed mortgage professionals, April’s techniques are applicable to most businesses.
When asked about her words of wisdom, April observes, “Businesses fail either if they’re not planned well or the owner loses enthusiasm for the venture by running out of steam when confronted with a challenge. It is isolating as a mortgage professional and taking courses doesn’t necessarily prepare one for real life.” She thus recognizes that one needs to invest energy, time, and money to propel a business forward and up to the next level. “Otherwise, one will always be stuck at the same point”, April comments. “Business consumes lives; don’t try to do it all by yourself. Your business will be better off by obtaining professional help”, April notes.
As April helps and trains her clients “to build and grow”, she feels a real sense of accomplishment during these “shared adventures”. “Everyone is different, so each adventure is different”, exclaims April. For herself, future aspirations include public speaking, seminars, presentations, and workshops in addition to her current coaching. She has also thought about mentoring an assistant as her company flourishes for years to come. April envisions “a well-balanced steady flow of new, referral, and repeat clients walking through [her] door”. Ultimately, every day is truly a new adventure for Mortgage Strategies Coach April Dunn and her growing group of satisfied clients.
Written by: Olga Cordeiro
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