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PR Services

Every day your prospective clients are bombarded with advertising and media messages.  With so many people vying for your customers attention - how do you gain the exposure and credibility you need?

It is a proven fact that media coverage is a huge shot in the arm for any business. 

However many businesses have no idea how to get the attention of the media - or they ruin their chances by contacting the wrong people with the wrong message - and their future emails get labelled JUNK.

Reporters often get over 200 press releases a day - and they are more likely to respond to those that stand out or that are sent from trusted sources. 

We are a 'Source'

At Roaring Women we have worked hard to build great relationships with reporters and the media.  We are also listed as a "SOURCE" for media looking for experts and often refer our members when the media requests an expert.  So do not be surprised to get an email from us referring you.

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Press Release (writing and distribution)

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Alert the media to your specialty product or re-developed service. Or let them know how your business solves a unique problem relating to a current trend. Whatever your strategy - we will write an effective press release for you and distribute it to your immediate media contacts.

You own the release. There is a discounted price for members Roaring Women Members.  Please allow 2 weeks for creation and distribution.

(This release is written by a seasoned professional who understands the format and the appeal a release must have to be noticed by the media.)

 

National Distribution

We send out a release that we have prepared for you. (Press releases prepared by others can not be distributed by our team to the media.) Sent to all media outlet in Canada or the US.

Although distribution is National - we will only distribute to appropriate media personnel.

Email for more information

Copy Writing

 A promotional letter in the mail or via email is a waste of paper and time if it is not compelling. There is a method to writing good copy.   We will craft your message for your web site, your promotional piece or your flyer.  Our experienced copy writers have published works in National newspapers as well as written many, many successful sales campaigns and ad copy.

Web site copy - more info here

Ghost written articles - more info here

Ad copy or flyer copy - email us

Media Training/Coaching

After the first wave of excitement passes and you realize you have your very first interview on television or radio and you have no idea what to say, or what to wear for that matter!  You realize this is a make it or break it moment - and you do not want to mess it up! 

We have all heard people claiming to have been misquoted in the news on on radio.  This is because the average sound bite is 7 seconds long.  We can help you package your verbal message - so that you get the word out about your business and that your quote is one you can be proud of!  

An experienced media coach will help you to know what to say and what not to say as well as coach you on what to wear if you are going to be on camera.  More info here

Promotional Campaigns

Do you have a new product or service you want to announce?  Maybe you want to test your list and make some extra money through a campaign.

We will develop a detailed campaign to be sent via mail, email and telephone with the 'punch' you need to make sure it is a success.

Let our creative team put together and execute a marketing strategy that will increase your sales, visibility and attract more clients to your list.

Email us for a quote

Be a guest on Roaring Women Radio

You - on internet radio! Internet Radio allows us to measure the numbers of listeners, and also allows the interviewee the option of linking to their show from their web site or hosting the actual show right on their own web site.

The immediate benefit to you being interviewed on Roaring Women Radio is

  • Your interview is available immediately live to be listened to all across North America
  • Your interview will be available as a pod cast and download on Roaring Women Radio for 2 years - available to anyone who has access to the internet
  • You may send a link out to your audience and also link from your web site.
  • Your expertise is highlighted in interview format
  • Listeners get a feel for you and your business - and learn more about your product or service

More about being a guest here.